On Saturday 5th March, the OOTHS team arrived at the Guildhall Shopping Centre to add a sparkle to the day for the mums of Stafford. At the request of Kismet Rose, one of the shops in the centre, the OOTHS team returned with their gift wrapping service for Mother’s Day and shoppers were encouraged to express their feelings for their mums by posting messages of love and gratitude on a female mannequin. In addition there were 100 roses given away to ladies in the centre for the day as a token of appreciation.
With over 180 gifts wrapped and excellent feedback from shoppers using the services, the event was certainly a success for the Guildhall Shopping Centre. Customers using the service described it as ‘an amazing and thoughtful idea’. Over 90% of customers surveyed rated the event as excellent and 95% would like to see more events like this at the centre. Over 100 messages were posted on the mannequin, which particularly popular with teenagers writing notes to their mums and using them on social media. For the centre as a whole, the footfall was +16% on the previous Saturday and +13% on the same weekend last year.
The gift wrap team were certainly in demand for the full day and there were even queues at times! Have a look at the Guildhall Facebook page to get the full flavour of the day and see our wrapping experts in action, complete with flowers in their hair as they engaged with the customers.