Category Archives: Retail

The Gift of Mother’s Day!

After the success of last year’s inaugural Mother’s Day gift wrap at The Guildhall Shopping Centre, the OOTHS team returned to the Guildhall yesterday on Saturday 25th March to run the complimentary gift wrapping bureau and children’s craft station.

Mothers Day at the Guildhall Shopping Centre OOTHS

With bows, ribbon and paper flying about, the team wrapped up presents bought in the Guildhall for the mums, grandmothers, aunts and special ladies of Stafford. This year we added a children’s craft station where children could make cards and bouquets for their mums and 100 chocolate roses were given away for the mums of those who attended the event.

Special thanks to Card Factory who helped us decorate our bureau, and to Kismet Rose who kept us busy during the day by promoting our service to all their shoppers – they win the award for the highest number of gift wrapped from one shop! It just remains for us to wish a Happy Mother’s Day to all!

Christmas Wishes for All!

Christmas beckoned in a busy season for OOTHS, as the team were running both Christmas campaigns for The Swan Centre in Kidderminster and The Guildhall Shopping Centre in Stafford. The themes for both centres were based on fairies and the magic of Christmas, with different interpretations for each centre with something for both the adults and children. 

Screen Shot 2017-03-30 at 11.52.46

The Guildhall Shopping Centre ran with its normal three Saturdays schedule in the run-up to Christmas, with a fairy trail and craft for the children, entertainment provided by Musical Ruth and the Winter Fairy, and the popular gift wrap station just before Christmas. Over 100 children participated in the trail and the team wrapped 160 presents on the wrapping station. Here is a snapshot of the gift wrap action above.

Screen Shot 2017-03-30 at 12.00.08

For The Swan Centre we devised a special wish spot trail with different wish spots placed around the centre with clues to a secret password ‘tinsel’. The children shared the password with us, then got the chance to pan for gold in the prizes. Activities for the day included writing letters to Santa, craft stations and gift wrapping and mince pies for the adults – lots of fun was had by all!

That’s all from OOTHS for this year, we will be back in 2017 for more, until then, we wish you all a lovely Christmas and a Happy New Year!

Goosebump Ready…

Do you dare to join the party? This was the question in Kidderminster this Saturday, when the OOTHS team brought their own special Halloween blend of shivers and chills to The Swan Centre. This was the first time that The Swan Centre had run a Halloween event, and at the suggestion from OOTHS to capitalise on the retail calendar, the event proved to be a great success! 

Goosebump Ready at The Swan Centre

The party was in full swing early in the day, with plenty of enthusiastic trail hunters out on the Hubble Bubble trail looking for the missing witches hats. With fake smoke, spooky tunes and even The Swan Centre staff getting dressed up for the occasion, the centre certainly looked the part. The Goosebump Games went down a treat too, with the popular enchanted eyeball challenge being a hit with the kids. Over 100 party bags were distributed at the event for the winners, and our talented face painter was in action transforming faces into pumpkins, spider webs and bats, all by one brush stroke at a time!

Beach Party Fun

August is truly the month of sun, sea and sand – earlier this year, OOTHS were invited to bring a taste of beach fun to The Swan Centre to coincide with the school holidays. The middle of August is typically the time where the initial holiday camps have finished, and the August Bank holiday is coming up, so it’s a great time for retailers to create an event to encourage families into the centre by providing family friendly activities and in turn encourage sales and promotions. 

Beach Party at the Swan Centre

Over 18th and 19th August, all shoppers were invited to The Swan Centre’s Beach Party to enjoy family-friendly fun and games. Over the two days, there was a roaster of activities with the main theme being a beach i-spy game with animals hiding around the centre for the children to find. Once they had found all the animals, they received a message in a bottle describing their prize and this also gave them entry into the craft station to decorate their bottle.

Alongside the fun, there was also kinetic sand, which proved as popular with the parents as with the children, and sea shanty music playing throughout the day. Children also had the chance to including traditional beach games such as hook-a-duck, and pin the tail on the donkey. The beach dress-up and photo booth was also busy throughout the day, with plenty of lovely snapshots and memories being captured. All the pictures from the event can be seen on The Swan Centre’s Facebook page here.

All wrapped up for Mother’s Day!

On Saturday 5th March, the OOTHS team arrived at the Guildhall Shopping Centre to add a sparkle to the day for the mums of Stafford. At the request of Kismet Rose, one of the shops in the centre, the OOTHS team returned with their gift wrapping service for Mother’s Day and shoppers were encouraged to express their feelings for their mums by posting messages of love and gratitude on a female mannequin. In addition there were 100 roses given away to ladies in the centre for the day as a token of appreciation. 


With over 180 gifts wrapped and excellent feedback from shoppers using the services, the event was certainly a success for the Guildhall Shopping Centre. Customers using the service described it as ‘an amazing and thoughtful idea’. Over 90% of customers surveyed rated the event as excellent and 95% would like to see more events like this at the centre. Over 100 messages were posted on the mannequin, which particularly popular with teenagers writing notes to their mums and using them on social media. For the centre as a whole, the footfall was +16% on the previous Saturday and +13% on the same weekend last year.

The gift wrap team were certainly in demand for the full day and there were even queues at times! Have a look at the Guildhall Facebook page to get the full flavour of the day and see our wrapping experts in action, complete with flowers in their hair as they engaged with the customers.

Christmas Sparkle at The Swan Centre

On Saturday 14th November, the Only On The High Street team were invited to The Swan Centre in Kidderminster to support the town’s Christmas Lights Switch-On. The theme brief of family fun for the children meant the centre had a great atmosphere throughout the day and everyone was in great spirits for the lantern parade which started from The Swan Centre and went through the town to the Town Hall – and was led by our very own Frosty the Snowman! 


The day started at 10am with the arrival of Frosty the Snowman and the children were excited to see him and have their picture taken with him. There was plenty more fun with the opportunity to write their letter to Santa and post it in the special North Pole postbox. Santa has promised us that despite his busy schedule, he will be writing back to all the children before Christmas too! There was craft fun too with mask making and crown making ready for the parade in the evening, and our face painter and photo box props where in full swing too!

Feedback from the centre management team was fantastic and we also saw several familiar faces amongst the parents and children who came down previously to join us from the #DinoTrail event in the summer – always great to have return customers! Here’s a quick snapshot of the day with Hannah Jean from OOTHS talking to Rosalyn Darby, the Centre Manager at The Swan Centre about the event – of course Frosty the Snowman makes his celebrity appearance as well to give you a flavour of the moment! Enjoy!

#Dino Trail Summer Fun

On Tuesday 18th & Wednesday 19th August the #DinoTrail arrived at The Swan Centre in Kidderminster with Only On The High Street. The OOTHS team were briefed to create a family friendly fun activity event for the local community and in consultation with the centre we selected an interactive dinosaur theme with plenty to keep the kids busy! 


The Dinosaur Adventure was run over two days and incorporated a dinosaur treasure trail, face painting, dinosaur tattoo parlour, dinosaur mask making and of course the opportunity to meet our very own Tristan the T-Rex! Local press coverage and Facebook exposure meant we had several families coming down to the centre specifically for the event and people also increased their dwell time on the day.

The feedback from those participating in the event was overwhelming positive – all those who participated gave positive feedback with 60% rating the event as excellent and 100% saying they would like to see more events like this at The Swan Centre. The Swan Centre also saw an 8% aggregate increase in their number of facebook likes and a distinct increase in their engagement/post reach levels during the course of the event.

Visit The Swan Centre’s facebook page for a snapshot of the activity on day one and day two on the Dino Trail to capture a taste of the adventure!


So…’What’s your Style?’ Tell us more…

‘What’s Your Style?’ On Friday 29th May through to Sunday 31st May, the OOTHS team were at the Guildhall Shopping Centre in Stafford delivering our #Stylehunters pop-up event complete with style tips competition, mannequin challenge and complimentary style advice bureau.


Our favourite part of the #Stylehunters event was the style tips challenge as it was great hearing the thoughts of everyone who participated and what style meant to people today. Many thanks to F.Hinds for their kind sponsorship of the prizes for the event. We’d like to share the top five winning style tips with you:

1. “Be yourself – don’t be afraid to express who you are through your clothes” (Tabitha Jain)
Our comment: The person who submitted this understands that what you wear communicates to the world who you are and what you represent. Embrace yourself, be confident and express your personality through your clothing.

2. “Be yourself – no matter your size, you are beautiful as you are!” (Nathan Gainsbourgh)
Our comment: This was chosen because so many people are concerned about size and what the label says. Make sure that it fits, then forget about the size tag! Beauty comes from the inside so enjoy wearing your clothes and feel good in them – the results will shine through!

3. “A smile is the best accessory for every girl” (Ridluina Gupta)
Our comment: Accessories are very important and can add the finishing touch to any outfit. However a smile costs nothing and reflects confidence.

4. “Always wear what you feel comfortable in, but it’s always good to try something new – who knows, you might like it!” (Annette Ratcliffe)
Our comment: This recognises the importance of being comfortable and confident in your choices but also understands the benefits of trying something different. Take an item into the changing room that you wouldn’t normally go for, you might be pleasantly surprised. It’s good to see what’s out there and check what’s in fashion. However, don’t sacrifice fit and style for a passing trend.

5. “Don’t just copy! Be inspired by others and put your own twist to your style!” (Miss Stanley)
Our comment: It is good to be inspired by those around you (celebrities, magazines, people in the street) but it is also important to put your own stamp on it and to express your individual style!

We hope these style tips inspire you and put a smile on your face, as much as they to did us! From the OOTHS team we would like to say a big thank you to everyone who participated in the event and we hope you enjoyed sharing some of our style sparkle fun!


Summer Style Edit Success at CrownGate

Only On the High Street Shopping Centre Events

Plenty of fun was had by all at the CrownGate Summer Style Edit event at CrownGate Shopping Centre in Worcester over the Bank Holiday Weekend. The summer style edit tag were up in the shops promoting the shop’s must-have summer buys and the pop-up style workshops that ran throughout the weekend went with a swing! The Parade Ring was a hub of activity with shoppers collecting their stamps to enter the prize draw – and even winning spot prizes as they stopped by and took part in the fun!

Full images available here:

Summer Style Edit @ CrownGate Shopping Centre

Only On The High Street Shopping Centre Events

Spring sees the Only On The High Street team springing into action in Worcester at CrownGate Shopping Centre ready for the Early May Bank Holiday. With the Ladies Day at Worcester Races on Saturday 6th June as inspiration, the team has been working closely with CrownGate and its retailers to create their Summer Style Edit.

‘Under Starter’s Orders with CrownGate’s Summer Style & Fashion Event’

Ladies, if you want to get a head start in the fashion and style stakes this summer, get down to Crowngate’s Summer Style Edit this May Bank Holiday weekend 2nd, 3rd and 4th May.

Throughout the weekend, retailers will be showcasing their collections to help shoppers find their outfits for Ladies Day at Worcester Races and for other special occasions. Participating stores will highlight their collections by displaying specially designed black labels tied with pink
ribbon and staff will be on hand to help shoppers make their selection. In addition, style and beauty experts will be giving out style tips and advice and there will be FREE demonstrations and pop-up workshops to help ladies look super glam and well groomed.

There is no need to book; just turn up at the specially created ‘Parade Ring’ outside House of Fraser, Boots and Debenhams and  Crowngate’s Race Team will be there to give you further information and get you in winning form.

In addition, Jenny Cheshire from Worcester Racecourse, will be giving out advice on how to place a bet and racing etiquette.

Placing a bet and being in with a chance of winning is all part of the fun and there are some fantastic prizes on offer including diamond stud earrings worth £350 from ICE Fine Jewellery, five pairs of tickets for racing fixtures at Worcester and a host of other fabulous goodies.

Shopping can be hungry work so free sample nibbles will be distributed over the weekend, courtesy of Boston Tea Party, The Green Room, Carluccio’s, The Café at Debenhams and Café Zest at House of Fraser.

Sara Matthews, Marketing Manager at Crowngate said, “ Dressing up for the races is all part of the fun, however, horse racing is steeped in tradition and dress codes need to be respected. We want to give ladies the opportunity to choose their race outfit or indeed any other special
occasion outfit, in good time and to give them expert help and advice to put the finishing touches to their look. Retailers have already done a lot of the leg work by selecting and highlighting appropriate occasion wear, for example, House of Fraser will be modelling some of their recommendations.”

Erica Burlace, Centre Manager at Crowngate said. “We want to provide an interactive and informative event that will help retailers engage with their customers. Retailers will be able to demonstrate their expertise and deliver a first class customer experience which will encourage shoppers to return to our centre.”

Full event details are available at: