On Tuesday 18th & Wednesday 19th August the #DinoTrail arrived at The Swan Centre in Kidderminster with Only On The High Street. The OOTHS team were briefed to create a family friendly fun activity event for the local community and in consultation with the centre we selected an interactive dinosaur theme with plenty to keep the kids busy!
The Dinosaur Adventure was run over two days and incorporated a dinosaur treasure trail, face painting, dinosaur tattoo parlour, dinosaur mask making and of course the opportunity to meet our very own Tristan the T-Rex! Local press coverage and Facebook exposure meant we had several families coming down to the centre specifically for the event and people also increased their dwell time on the day.
The feedback from those participating in the event was overwhelming positive – all those who participated gave positive feedback with 60% rating the event as excellent and 100% saying they would like to see more events like this at The Swan Centre. The Swan Centre also saw an 8% aggregate increase in their number of facebook likes and a distinct increase in their engagement/post reach levels during the course of the event.